In an issue of Graphic Design USA, Alexander Gelman is listed by The Museum of Modern Art as one of the "world's most famous modern and contemporary artists in all media." Gelman, head of Design Machine, believes that creativity is imprecise.

Gelman's clients include Absolut Vodka, MTV, IBM, Shiseido and United Airlines. He has deisgned watches for Swatch and contributes artwork regularly to The New York Times.

One of Gelman's very recent and exciting projects includes the publication Infiltrate: The Front Lines Of The New York Design Scene. Essays and interviews are by Gelman, Idanda Editor-in-Cheif Helen Walters and writer/entrepreneur, Nic Musolino. Infiltrate is a collection of interviews and work examples from the world of cutting-edge New York design. Well-known, lesser-known and completely unknown studios Òða total of 23 Òðare included in the book. Companies featured are a short list of New York's contemporary design firms that are setting tomorrow's trends for the entire country: Balloon, Base, Carl Bokuniewicz Design, Christoph Neimann, Design Machine, Famous Mime, GH avisualagency, Honest, HunterGatherer, Ian Perkins, Infornographic, Julliette Cezzar, karlsson-wilker, Lone, Mainland, Min Choi, One9ine, Paul Sahre, Sagmeister, Inc., Scanography, Suitman, Sung Joong Kim and Trollback.